Enablement Works is the production and operations engine for sales enablement teams. Your team sets the strategy. We build the content, roleplays and programs in your tools, run them, drive completion and report the results to your CRO every month.
Day 1.
A big event. Then nothing for 90 days.
Day 90.
Certified in two weeks. A roleplay per play. A CRO report at day 30, 60 and 90.
Each has a formula, a target and a guide that shows how to measure it. The targets are our rules of thumb, and we say so wherever they appear.
quota-carrying reps ÷ enablement FTEs1 : 25–50annual licence ÷ reps active in last 30 days≥ 70% activereps coached on a real call or roleplay in 30 days ÷ active reps70–85%programs completed, practiced and used ÷ total enablement spendper quarteractivity → practice → behavior → outcome, baseline first1 page / monthEvery year the plan asks for more: onboarding, launches, a kickoff, certifications, new talk tracks. A team of one to four people cannot build all of it and also run it. So programs ship late, the kickoff gets no follow-up and the tools sit half-used.
The problem is not the people. It is the hours. So we take the hours.
Fixed fees, published prices. A sales kickoff in the next 90 days becomes your first program.
fixed · three weeks · $35,000 above 500 reps
$25,000
Interviews, tool audit, content review, behavior review, capacity model, a 12-month roadmap and a readout to your CRO and head of enablement. The full fee is credited to the Engine if you continue within 30 days.
12-month subscription · billed each quarter
$12.5k/ month
Production and program operations in two of your tools, three briefs in production at once, nudges and escalations, platform administration, quality review, a monthly CRO report and a quarterly AI briefing.
$22k/ month
Everything in Core in up to four tools, six briefs at once, manager coaching packs, staggered launches, a quarterly CRO review, behavior measured on recorded calls and a weekly coaching card per rep.
Not sure yet? What to keep in-house and what to hand off.
22 guides, each with a short answer up top, a worked example and its sources. Filter them by role, topic or format.
Straight answers, with the formula, the threshold and the limits.
What is sales enablement? A plain 2026 definition: what the function owns, who it reports to, how it differs from revenue enablement and how AI changed it.
Sales enablement metrics a CRO will fund: the four levels of evidence (activity, practice, behavior, outcome), with formulas, a baseline plan and an example.
How big should your sales enablement team be? Use the 1:25–50 rule of thumb, an hours model and a worked example to size enablement headcount for your plan.
A 90-day sales kickoff follow-up plan: certification in 14 days, one roleplay per play, manager nudges and a CRO report at days 30, 60 and 90.
AI roleplay for sales training pays back on three conditions: frequency, scoring and manager reinforcement. How to run a six-week pilot and what to measure.
Outsourced sales enablement: what to keep in-house, what to hand off, how to evaluate a partner, which contract models work and the risks to manage.
No. Your enablement team sets the strategy, chooses the programs, approves every brief and presents the results to the CRO. We are the production and operations team behind them.
Yours. We work in depth in Mindtickle, Highspot, Seismic, Gong and Second Nature, and in most LMS platforms. We do not resell licenses, and in our first year we take no referral fees from any vendor, so our advice stays neutral.
No. If you record calls, we can measure behaviors on real calls. If you do not, we measure with roleplay scores, certifications, manager observations and CRM data.
Your contract sets a monthly production volume from a fixed menu of assets, and a limit on how many briefs are in production at once. You see what is used and what is left at any time. Large items, such as a full onboarding program, can also be bought as a fixed-fee project.
We keep your methodology, personas, approved claims and scorecard in one client kit. Every asset is checked against it, approved by a senior reviewer, and then reviewed by your named approver in two consolidated rounds. Nothing goes live without your approval.
In the first 30 days: about 3 to 4 hours of the CRO's time and 2 to 3 hours a week from the head of enablement. Managers and reps give 30 to 45 minutes each for interviews. After that, a 30-minute work review every one or two weeks and a 15-minute CRO report each month.
We use AI models through enterprise agreements with zero data retention, and your data is never used to train a model. We sign a data protection agreement and share our sub-processor list. Sales behavior scores are for coaching only and are never used in performance reviews. You own all content and data and can export it at any time.
The Diagnostic is a fixed fee, 50% at signature. The Engine is a 12-month term billed each quarter in advance, with 90 days' notice to cancel after the first quarter. You can pause once a year for up to two months.
The Capacity Check takes 20 minutes with your CRO and head of enablement. You get a scored summary and a capacity estimate the next day. Free, and yours to keep. Email us your rep count and a few times that suit you.
Book a 20-minute Capacity CheckOr write to hello@enablement.works. Want the numbers first? Try the capacity calculator.
